DONNA MCGINNIS
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Results-oriented marketing communications professional with unique experience and skills.
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A BIT ABOUT ME
During my 13 years in marketing, I have acquired extensive experience and skills ranging from product launch and commercialization process optimization and execution to lead generation and brand positioning strategies and tactics. I believe my foundation in communications and journalism complements my marketing acumen and creates a unique skill set.
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Please take a look at my portfolio below to see examples of my work.
Video
Marketing Collateral
Campaigns, Ads and Distributor Collateral
CV
Experience Summary
Unique background marketing, communications, project management and journalism
Marketing strategy, product launch and campaign execution for a range of industries including renewable energy, automotive, government, datacom, construction and disaster response - direct and through distribution
13 years of experience developing marketing plans, collateral and executing product launches
Demonstrated success in lead generation strategies and tactics
Effective leader and collaborator, with the ability to establish rapport and build trust at all all levels of the organization and geographies
Skilled writer, developing and editing content for a variety of collateral and platforms, including print, video, webs, webinars, print and digital ads (display/PPC/programmatic/social), mobile apps, fact sheets, case studies, whitepapers, social media, channel enablement and PR/media communications
Demonstrated success developing and optimizing commercialization processes, acquisitions/integrations and branding/rebranding
2023Â - Present
DIRECTOR OF MARKETING - ENERGY SOLUTIONS
Briggs & Stratton, Wauwatosa, WI
2022 - 2023
HEAD OF MARKETING COMMUNICATIONS - NAM
HellermannTyton, Milwaukee, WI
2020 - 2022
MARKETING COMMUNICATIONS MANAGER - POWER SYSTEMS
Eaton, Waukesha, WI
2015 - 2020
SENIOR MARKETING MANAGER
MARKETING MANAGER
Generac Power Systems, Waukesha, WI
2013 - 2015
MARKETING PROJECT MANAGER/WRITER
HellermannTyton, Milwaukee, WI
2010 - 2013
MARKETING SPECIALIST & WEB CONTENT COORDINATOR
San Jamar, Elkhorn, WI
1999 - 2003
DIVISION DIRECTOR
COMMUNITY DIRECTOR
March of Dimes Foundation, Wilmington, NC
1997 - 1998
EXECUTIVE PRODUCER
WWAY-TV (ABC), Wilmington, NC
1996 – 1997
NEWS PRODUCER
WSOC-TV (ABC/FOX), Charlotte, NC
CONTACT
Thank you for reviewing my portfolio. Please don’t hesitate to contact me if you are in need of marketing expertise or would simply like network.
Milwaukee, WI, USA